Once upon a time as a student, I was taught the use of appeal by advertisers to lure customers to a product and the types of appeal varies. There is sex appeal where girls are used, dressed sexily to attract men to a product. I remember the fear appeal that tends to bring fear to the customer, unless he or she uses a particular product or stops the use of a product. Health organizations for instance can use the fear appeal to promote the dangers of cancer and others. They can use it to also sell their products. eg ‘Malaria kills’ use Zayzeequin to treat yourself’. Now, let’s talk about churches and the use of appeal. Love appeal versus fear appeal. The church basically is where Christians go to fellowship together and worship God. There are some who think that the church is a place only for the saved. How wrong. There are some church workers who would be uncharitable to some people, because they feel those people are not holy enough or are too worldly. I remember an old episode of Desp